Bubba Gump Shrimps Co.
My Bubba Gump Beer Glass Collection so far
Anaheim/CA, Kuta, Bali/Indonesia, Breckenridge/CO, Chicago/IL, Denver/CO, Gatlinburg/TN, Hollywood/CA, Hong Kong, Honolulu/Oahu, Kona/Big Island, Kuala Lumpur Sunway/Malaysia, Kuala Lumpur The Curve/Malaysia, Las Vegas/NV, Laughlin/NV, Long Beach/CA, Makati City/Philippines, Monterey/CA, New Orleans/LA, New York/NY, Osaka/Japan, San Francisco/CA, Santa Monica/CA, Universal City Walk, Toyosu/Japan, Tokyo Dome/Japan
39 Bubba locations worldwide. Visited so far 25 out of 39.
Bubba’s worldwide locations are and more will come:
Anaheim/USA, Ara Damansara/MY, Baltimore/USA, Bandar Sunway/MY, Biloxi/USA, Breckenridge/USA, Charlston/USA, Chicago/USA, Daytona Beach/USA, Denver/USA, Destin/USA, Ft. Lauderdale/USA, Galveston/USA, Gatlinburg/USA, Hollywood/USA, Hong Kong/CN, Honolulu/HI, Kailua Kona/HI, Kema/USA, Kuta/Bali, Las Vegas/USA, Laughlin/USA, Long Beach/USA, Madeira Beach/USA, Makati City/PH, Mall of America/USA, Maui/HI, Miami/USA, Monterey/USA, Mutiara Damansara/MY, New Orleans/USA, New York City/USA, Orlando/USA, Osaka/JP, Puerto Vallarta/JL, San Francisco/USA, Santa Monica/USA, Tokyo/JP, Toyosu/JP
In April 2012 I have visited four Bubba Locations: Osaka/Japan (April 9), Kuala Lumpur The Curve (April 20) , Kuala Lumpur Sunway (April 20) and Bali. Visited the following locations on my roadtrip in May 2013: Denver, Breckenridge, Las Vegas and Laughlin. Went to Manila end of March 2014.
NEXT STOP has to be London/UK!!!! Only a matter of time :-)
Here some sites I have visited which are related to the Forrest Gump movie
The Bench at the Paramount Pictures Studios in Los Angeles
Chain of Rocks Bridge in Missouri
Oak Alley Plantation in Vacheri, Louisianna
Background (online info)
Originally Bubba Gump Shrimp Co. (hereafter abbreviated to Bubba Gump) started out in 1972 with the launch of Rusti Pelican Restaurants in California, USA. In 1986 Winston Groom published his novel Forrest Gump . When the film was launched in 1994, Forrest Gump (with Tom Hanks in the title role) immediately became a box office smash hit and later won six Academy Awards. In 1995 the Forrest Gump film makers, Paramount Pictures, approached Rusty Pelican Restaurants, which at the time was looking for developing a concept for a mid-market seafood restaurant. While there was no actual restaurant in the film, the main character, Forrest Gump, ran a shrimp boat business called Bubba Gump Shrimp Co. together with his ‘best good friend’ Bubba, who wore an iconic hat representing the operation. This served as the launching point for the restaurant brand. Taking on the name of Bubba Gump provided instant brand identification at the consumer level. In 1996 the restaurant company Bubba Gump Shrimp Co. (holding company) started up in San Clemente as a licensing partnership between the Forrest Gump film makers, Paramount Pictures, and Rusty Pelican . The first restaurant opened at Cannery Row in Monterey, California.
Bubba Gump’s own research revealed that the name brought instant recognition and association with the movie. The research showed that there was a 94 per cent unaided awareness of Bubba Gump because of its association with the film. Forrest Gump was in the all-time top five grossing films when the concept launched, so the resulting restaurant brand had instant appeal. The restaurant brand connected with the film property. The theme of Bubba Gump from the film was carried through in decor and menu with items including Bubba’s Far Out Dip and Run Across America Sampler, echoing scenes that took place on screen.
However, to ensure that it was a brand that could stands on its own, Rusty Pelican’s experience of running a seafood restaurant was crucial. The name would bring people in but it would be the restaurant experience –hot food, hot and cold food, cold, and service with a smile in pleasant, clean and interesting surroundings – that would create the brand equity in the long term. For the Paramount Picture licensing division this has been the single most successful restaurant brand to have emerged from a film property to date. The value has been based on the brand extension after the movie’s initial success. It is also worth noting that the success of the restaurants has, in turn, supported the franchise of the film Forrest Gump in the marketplace, including sales of DVDs, videos, books and numerous branded products such as the familiar ‘box of chocolates’. The typical restaurant sizes vary from 6,300 to 10,000 square feet.
The internationalization process started in Osaka, Japan, and continued over the years. In May 2008 Bubba Gump had nine restaurants outside the United States: three in Japan (one in Osaka and two in Tokyo); one in Indonesia (Bali); one in the Philippines (Makati City); one in China (Hong Kong); and one in Malaysia (Kuala Lumpur). In 2007 Bubba Gump secured a franchise agreement with Middle East-based Mubarak Al-Hassawi Restaurant Development Group, which plans to open 12 restaurants in key Middle East cities. The average bill (per person/per family) is $17 for lunch and $22 for dinner. In 2007 this resulted in a total turnover for Bubba Gump of over $150 million.
And this is also what I love about Bubba...
One of the most important success factors in a restaurant is the quality of the personnel. Bubba Gump must constantly ask itself what it can do to be a better employer. The following are some of the initiatives (Berta, 2005):
• Employees who put in more than 30 hours a week are eligible for medical, dental and life insurance.
• They receive one week of vacation after a year and two weeks after two years.
• Hourly employees who become certified trainers keep their benefits even if they drop to part-time status.
• There are retirement plans for salaried workers. l Managers meet every year inexotic locations for ongoing training and development programmes.
• All managers have regular one-on-one meetings with their immediate supervisors to discuss development goals and management issues.
• Ongoing training and development occurs at all levels of the organization and includes such things as English or Spanish language instruction and self-paced
management and leadership development courses.
• Bonuses and recognition programmes also are a standard practice at Bubba Gump.
• Twenty-five per cent of a manager’s bonus is based on achieving personal goals, and the rest is based on a store’s fiscal performance.
• Each store is given a budget for ‘Employee Benefit’, which is used to reward and recognize workers.
There was a Bubba Gump at the Theme Park Kings Island in Ohio called “Bubba Gump Shrimp Shack to Outer Hanks” in 2008. Now it is closed. I really missed it to visit!
If you wanna read more about Bubba Gump click here for some links
Makati City/Philippines Unit 219, Level 2, Greenbelt 3, Makati City, 1200 Philippines
Anaheim/CA USA - 321 West Katella Avenue
Hollywood, Universal Studios, City Walk 1000 Universal Studios Blvd., Suite 114, Universal City, CA 91608
Santa Monica/CA, Santa Monica Pier - 301 Santa Monica Pier, Building 9, Santa Monica, CA 90401
Long Beach/CA - The Pike at Rainbow Harbor, 87 Aquarium Way, Long Beach, CA 90802
Monterey/CA - 720 Cannery Row, Monterey, CA 93940
New Orleans/LA - 429 Decatur Street, New Orleans, LA 70130
New York/NY - 1501 Broadway, New York, NY 10036
Revisited in May 2013
Gatlinburg/TN - 900 Parkway Traffic Light #8, Gatlinburg, TN 37738
with my dear host - picture taken after 1 am :-) Yes, Bubba still tastes good at late hour
Big Island/HI - 75-5776 Alii Drive, Kailua Kona, HI 96
Oahu/HI - Ala Moana Shopping Center, 1450 Ala Moana Blvd, Suite 3253, Honolulu, HI 96814
Osaka/Japan - Universal CityWalk Osaka 5F, 6-2-61 Shimaya, Konohana-ku, Osaka-shi, Osaka 554-0024
A la Shrimp New Orleans (spicy)-the mashed potato and the sauce incl.fresh tomatoe pieces are good, but the fried thin fries are not really eatable, only for decoration I guess. And I am not really into the sausages and that this meal is spicy.
Tokyo Dome/Japan - LaQua, First Floor, 1-1-1 Kasuga, Bunkyo-ku, Tokyo 112-0003
went again with a friend who became a Bubba Gump Fan
Illumination in front of Bubba Gump - instead of enjoying that and also the great fountain, these japanese girls were all into their iphones
Tokyo LaLa Port/Japan - Urban Dock LaLaport Toyosu 3F, 2-4-9 Toyosu Koto-Ku, Tokyo 135-8614
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